About AWEN
Our story. Our mission. Our ethos
Our story
Your future, in your hands
And when you realize that it is, life passed, and very quickly, the memories and the feeling that if you really did everything in your power to achieve it, it’s the only thing you have left.
Welcome to our journey
We are Alejandro and Iván, a few years ago we found ourselves in this situation, without answers. That is why we believe in the idea that the essence of oneself lies in seeking one’s own future by trying, learning and improving, always leaving the comfort zone in which we try to be by inertia.
Start looking for yours. Nowadays we think that there are thousands of opportunities, there are no perfect moments, the moment is now.
That is why we have created this, our vision is to show you from the first moment the reality of the good and the difficulties of starting a brand. We don’t want to be just a clothing brand in the future, we want to be a place where we can motivate and inspire you to find and fight for what you really want.
We are Awen brand
The best day in modern history was when conventional jobs turned to the digital age and gradually with them a change in work clothes. But it did not fully take off until the pandemic turned our homes into office spaces, This is where a new dress code was born, Workleisure, where the professionalism and quality of casual business work clothes are combined with the comfort and versatility of sportswear.
Your work and play wardrobe is essentially so you can go straight from a client meeting to an engagement dinner without a wardrobe change. In order to achieve this, our intention is to make high-quality fabrics, adding just the right amount of stretch. to provide an effortlessly stylish look.
Our Philosophy Is To Provide quality Over Quantity
Resilience, the ability to solve problems for anyone with optimism. Main essence of those people who fight for their dreams, regardless of how or when, they only have one purpose, and they know that they will achieve it sooner or later.
That is the reason why we want to support these resilient, risk takers, modern professionals, people who move the world. We have done this so that you can be completely focused on doing your job well, we want to make you feel comfortable as someone who got up, got dressed without wasting much time and prepared to face any occasion without sacrificing elegance. Essentially, a digital professional with ambition and style.
A bit of history
The name of Awen is influenced by Celtic mythology, our culture. It is described as the inspiration or essence to be able to create, act and face adverse circumstances. That requires commitment, relentless perseverance, and overall passion for this game to succeed.
Success for us only coincides with the search for a balance between opposites, in this case between work and leisure. Reflected in our minimalist blades representing the opposites with the balance in the middle.
We love branding, but not to be shouting it out loud, hence the idea of our awen branding on one of the sides. Because it is not the brand that represents you, it is your essence that does.